Episode 14 – New Naturale Elegance Flooring Collections
2024 brings new collections to Naturale Elegance Flooring. Rounding out the offering with both solid and engineered collections along with adding a click and glue down LVP.
Additionally, there is an updated display system with singular display units per collection to allow for multiple display configurations. Here is an image of the 2024 display setup with all 8 collections…
Display Spec’s
• Each collection is a separate display rack • Dimensions: 20” Wide x 24” Deep x 6’10” High The display of all 8 collections is 13’3” Wide
Here is what is new…
If you are interested in or have any questions regarding these new collections, feel free to reach out to your sales representative, contact our customer service department or visit the Naturale Elegance Flooring website.
These new collections have been added on to our latest Naturale Elegance Flooring price list.
In addition to the new, revamped colors in some existing Hallmark Floors collections, 2023 has also brought us a few new collections. Below you will find a short description and a few bullet points for each of these new collections.
The Serenity Collection
Immerse yourself in the serene embrace of nature with our meticulously crafted Serenity Collection, sourced from the breathtaking landscapes of North America’s New England region. Here, amidst the hallowed beauty of slow-grown forests, we discover the essence of calmness, grace, and sublime simplicity. The unique climate of this area blesses us with longer, cooler summers, fostering the growth of hardwoods with unparalleled integrity and a resplendent appearance. Along with a longer length, Serenity has a cleaner overall appearance than any other Hallmark collection. Below are the grade definitions.
7 1/2” wide
5/8” overall thickness
4mm Sawn cut wear layer
AB Grade (Selected) on most colors
7’2” Random length
TrueMark GlazeTek Urethane Finish
The Avenue Collection
As big as your own imagination, the Ultra-Wide Avenue Collection removes the constraints of conventional flooring allowing your space to breathe. Each plank exudes more history and beauty of nature’s strongest and most dramatic hardwood species only available in wider widths. With supreme styling and trend setting colors the Avenue Collection offers 10 beautiful visuals in a variety of species, including European Oak, American Hard Maple, and American Hickory. These true sawn cut floors boast the longevity of a solid floor with the security of Hallmark’s proprietary engineering prowess to give your home the floor of a lifetime.
9 1/2” wide
5/8” overall thickness
4mm Sawn cut wear layer
Oak, Hickory and Maple Species
7’2” Random length
TrueMark GlazeTek Urethane Finish
The American Traditional Classics Collection
The Classic look of engineered hardwoods in classic narrow planks. Created to visualize a cleaner and more modern look for contemporary classics. Varying species will be available in mill run, character grade, or select grade. This Prairie style flooring takes note to a look that is uniquely American.
5” or 3 1/4” wide (select colors)
1/2” overall thickness
3mm Sawn cut wear layer
Oak, Hickory, Maple and Walnut Species
Select and Character Grades
7’2” Random length
TrueMark GlazeTek Urethane Finish
The Grain and Saw Collection
Grain & Saw is a subtle reclaimed look inspired by 14th-century handcrafted guilds, paired with the latest materials this collection will complement every interior. At a time when Guild associations worked with merchants and artisans to protect one of kind handcrafted products the touch & feel of the work is unmistakably rich. Every board is unique, every pattern is distinct and full of personality… designed with juxtaposing striking characteristics of hand tooled saw marks and enhanced natural grain allowing the ebbs and flows of the wood species to be at the forefront.
6” wide
7/16” overall thickness
1.5mm Slice cut wear layer
Oak, Hickory and Maple Species
6’2” Random length
TrueMark GlazeTek Urethane Finish
The Regatta Collection
Regatta Spillproof Hardwood offers a dozen beautiful visuals in a variety of species including European Oak, American Hard Maple and American Hickory. Our fashionable looks are created with hand-applied glazes, skip sawn textures, hand-scraped surfaces and nature’s graining accented by our unique brushing techniques. Our Regatta Hardwood features our Spill Proof guarantee, our best commercial finish and an edge sealant that provides 360 degree protection making for an easy clean up to life’s little mishaps. Regatta also features the “push lock” fastening system for extra seam protection and a perfect installation every time. As a finishing touch we’ve added our Quiet Comfort padding to each board for added underfoot comfort and sound reduction.
6” wide Waterproof Purcore Rigid+ Core
7.5mm overall thickness with IXPE pad
1.2mm Slice wood veneer
Oak, Hickory and Maple Species
6’2” Random length
TrueMark GlazeTek Urethane Finish
If you are interested in or have any questions regarding these new collections, feel free to reach out to your sales representative, contact our customer service department or visit the Hallmark Floors Website.
These new collections have been added on to our latest Hallmark price list.
Episode 12 – New Colors Now Available in Existing Hallmark Collections.
At the beginning of 2023, Hallmark teased us with the upcoming changes with a couple of their collections. Alta Vista, Monterey, Ventura and Organic Solid went through a revamp and now most of the below colors are available and are in stock…
Alta Vista – The Alta Vista Hardwood Flooring is a return to vintage European Design. These beautiful classic and refined floors are crafted out of French White Oak, a premier hardwood species that has been used for everything from flooring to shipbuilding over the centuries due to its stability.
Monterey – The Monterey Hardwood Collection was designed with a historical, European influence making it simply savvy & perfect for today’s trends. This collection captures the beauty of nature, developed using tomorrow’s technology to create a new demand for random width planks.
Ventura – The Ventura Hardwood Flooring Collection is contemporary and designed to look gently aged and weathered, while still being durable and stain resistant. Hallmark’s 2mm slice-cut style, combined with a wire brushed texture applied by hand, offers a truly natural look for contemporary living.
Organic Solid – The Organic Solid Hardwood Collection creates a perfect complement to contemporary interiors and accentuating a vintage look, they feature a reclaimed design with planks of random widths and lengths, adding immediate warmth to any interior.
We wanted to make sure you at least had the images of the new colors. If you would like to order updates for your display, please contact your sales rep for display type, pricing, and availability.
These new colors have been listed on our last Hallmark price list. If you do not see a color listed on our price sheet, that color will be phased out and once the color is gone, it will be discontinued. If you have any other questions regarding these new colors, please feel free to reach out to your sales rep or contact our customer service department at 414-312-7037.
