About Us

For over 80 years, the Gehl family has been providing wood flooring to Wisconsin residential and commercial markets. In its early years, Gehl flooring was known as Supreme Flooring, which dates back to 1929. The first known photograph of the company (above) was taken on Fond du Lac Ave in 1938. As the company evolved, the name changed in 1946 to Gehl Flooring. Gehl grew with the Milwaukee market, and the industry professionals recognized them as the place to get wood flooring. By 1989, Gehl Flooring Supply, Inc. was established as Wisconsin’s wholesale distributor of the industry’s top name brands for wood flooring, finishes and equipment. Four Generations of the Gehl family have been part of the many projects and places that make Milwaukee and the surrounding communities what they are today. Gehl Flooring products and dedication to the industry can be found in many aspects of our everyday lives. From our office buildings, schools and shopping malls, to our sports arenas, art/history museums, and our personal residences. —  Gehl Flooring is proud to be part of the building blocks of the past and working for the future generations.

Online Floor Supply

Everything you expect from your friendly neighborhood flooring supplier, now available online.

Forward Thinking

Decades of experience at your fingertips. How can we help?

Problem Solvers

Need help with a real head scratcher? Connect with us today. We are here to help.

Customer Support

Four generations of flooring expertise. We provide quality flooring products and services to builders, remodelers, contractors, and retailers.

Our Mission

Our mission is to create valued relationships by consistently providing unmatched customer service and quality products to the benefit of our customers, suppliers and community.

Our Team

Bob Gehl


Bob Gehl is currently at the helm of Gehl Flooring Supply company headquartered in the Milwaukee, WI area. Bob is known for his commitment to customers and for instilling a culture of operational excellence. He is the great-grandson of Adrien Gehl, who started the business in 1928.

Matt Thrane

New Business Management

Have a technical question about your project? Matt is standing by to meet your needs.